ALICE PESENTI [ CREATIVE DIRECTOR & DESIGNER BASED IN MADRID ]
Art director and designer based in Madrid, specialized in image strategy and visual identity across fashion, digital, editorial and packaging.👽
ALICE PESENTI [ CREATIVE DIRECTOR & DESIGNER BASED IN MADRID ]

[PROJECT]
FARAH

 

[CLIENT]
HEBA KHAROUF

[CATEGORY]

VISUAL IDENTITY

 

[TYPE]

HOSPITALITY

 

 

[DESCRIPTION]

FARAH IS A RESTAURANT IN MADRID WHOSE GASTRONOMIC OFFER IS INSPIRED BY THE EASTERN MEDITERRANEAN. THE IDENTITY REPRESENTS HEBA’S VISION OF HER CULTURE. THE CUSTOM WORDMARK TAKES INSPIRATION FROM THE COMMERCIAL SIGNS IN THE STREETS OF BEIRUT. THE SYMBOL OF THE POMEGRANATE TRANSCENDS THE TABLE AND BECOMES A LINK BETWEEN HISTORY AND GASTRONOMY.

[PROJECT]
FARAH

 

[CLIENT]
HEBA KHAROUF

[CATEGORY]

VISUAL IDENTITY

 

[TYPE]

HOSPITALITY

 

[DESCRIPTION]

FARAH IS A RESTAURANT IN MADRID WHOSE GASTRONOMIC OFFER INCLUDES BOTH CLASSICS AND MODERN CREATIONS INSPIRED BY THE EASTERN MEDITERRANEAN. THE SYMBOL OF THE POMEGRANATE TRANSCENDS THE TABLE AND BECOMES A LINK BETWEEN HISTORY, CULTURE AND GASTRONOMY.