ALICE PESENTI [ CREATIVE DIRECTOR & DESIGNER BASED IN MADRID ]
Art director and designer based in Madrid, specialized in image strategy and visual identity across fashion, digital, editorial and packaging.👽
ALICE PESENTI [ CREATIVE DIRECTOR & DESIGNER BASED IN MADRID ]

[ALICE PESENTI]

ITALIAN ART DIRECTOR AND DESIGNER BASED BETWEEN MADRID AND MILAN. SPECIALISING IN IMAGE STRATEGY AND VISUAL IDENTITY, SHE WORKS ACROSS MULTIPLE DISCIPLINES INCLUDING ADVERTISING, BRANDING, STILL & MOVING IMAGE, EDITORIAL, PACKAGING, DIGITAL CREATIVE CONTENT, WEB AND BOOK DESIGN.

[WORK]

CURRENTLY HEAD OF ART & DESIGN @ NOHO, WORKING ON THE REBRANDING OF THE LEGENDARY HOTEL LOS MONTEROS, MARBELLA

[CONTACT]

INFO@ALICEPESENTI.EU

INSTAGRAM

ARE.NA

farah-madrid-visual-identity-graphic-design-branding
farah-madrid-visual-identity-graphic-design-branding
farah-madrid-visual-identity-graphic-design-branding
farah-madrid-visual-identity-graphic-design-branding
farah-madrid-visual-identity-graphic-design-branding
farah-madrid-visual-identity-graphic-design-branding

[PROJECT]

FARAH RESTAURANT

 

[CLIENT]

HEBA KHAROUF

[CATEGORY]

VISUAL IDENTITY

 

[TYPE]

HOSPITALITY

[DESCRIPTION]

FARAH IS A RESTAURANT IN MADRID WHOSE GASTRONOMIC OFFER IS INSPIRED BY THE EASTERN MEDITERRANEAN. THE IDENTITY REPRESENTS HEBA’S VISION OF HER CULTURE. THE CUSTOM WORDMARK TAKES INSPIRATION FROM THE COMMERCIAL SIGNS IN THE STREETS OF BEIRUT. THE SYMBOL OF THE POMEGRANATE TRANSCENDS THE TABLE AND BECOMES A LINK BETWEEN HISTORY AND GASTRONOMY.

[PROJECT]

FALLON & BELLE IDENTITY

 

[CLIENT]

FALLON & BELLE

[CATEGORY]

VISUAL IDENTITY

 

[TYPE]

DESIGN & ARCHITECTURE

[DESCRIPTION]

VISUAL IDENTITY FOR FALLON & BELLE, A FIRM THAT PROVIDES A PORTFOLIO OF UNIQUE PROPERTY, INTERIOR DESIGN AND PERSONAL CONCIERGE SERVICES IN MADRID. 

creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda

[PROJECT]

WRONG NUMBER

 

[CLIENT]

VOGUE ITALIA

[CATEGORY]

ART DIRECTION

 

[TYPE]

FASHION & BEAUTY

[DESCRIPTION]

PHOTOGRAPHER. GRANT JAMES-THOMAS / STYLIST. ISABEL GREECE / MUA. JO FROST / HAIR. RYUTA SAIGA / NAILS. SYLVIE MACMILLAN / MODELS. INGA MOSS . JANE SIMMONDS . NORA HARPER

[PROJECT]

SABÁTIC

 

[CLIENT]

MARRIOTT, AUTOGRAPH COLLECTION

[CATEGORY]

VISUAL IDENTITY, IMAGE STRATEGY, COSTUMER EXPERIENCE

 

[TYPE]

HOSPITALITY

[DESCRIPTION]

VISUAL IDENTITY & PHOTOGRAPHY ART DIRECTION FOR SABÀTIC, AN HOTEL WHOSE STRATEGIC AND CREATIVE CONCEPT FOCUSES AROUND A SABBATICAL DISCONNECTION. A PLACE FOR TIME. AGENCY: NOHO.

[PROJECT]

SS21 CAMPAIGN

 

[CLIENT]

EL CORTE INGLÉS LUXE

[CATEGORY]

CREATIVE DIRECTION

 

[TYPE]

FASHION & BEAUTY

[DESCRIPTION]

PHOTOGRAPHY. GERAY MENA / CREATIVE DIRECTION. ALICE PESENTI / STYLE. ALICE PESENTI / AGENCY. NOHO

creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda

[PROJECT]

A GOOD HARVEST

 

[CLIENT]

TAPAS MAGAZINE

[CATEGORY]

CREATIVE DIRECTION

 

[TYPE]

FASHION & BEAUTY

[DESCRIPTION]

PHOTOGRAPHER. ENANEI / CREATIVE DIRECTOR. ALICE PESENTI / STYLIST. ISABEL GREECE / MUAH. RUBEN MARMOL / MODELS. JESSICA LUOSTARINEN . LUCINDA SCHAEFERS

[PROJECT]

ORA

 

[CLIENT]

MARRIOTT, DESIGN HOTELS

[CATEGORY]

VISUAL IDENTITY

 

[TYPE]

HOSPITALITY

[DESCRIPTION]

ISUAL IDENTITY FOR "ORA", AN ATTRACTIVE BOUTIQUE HOTEL SET IN THE HEART OF THE PRIORAT WINE REGION, AND A MEMBER OF DESIGN HOTELS (MARRIOTT INTERNATIONAL). A PLACE WHERE YOU CAN RELAX AND ENJOY THE WINE EXPERIENCE WITHOUT HASTE, LEARNING ABOUT ITS ROOTS AND THE HISTORY OF PRIORAT THROUGH THE NUANCES OF ITS WONDERFUL WINES IN A RUSTIC AND SOPHISTICATED ATMOSPHERE. 

[PROJECT]

FREAKS AND WONDERS

 

[CLIENT]

SCHÖN! MAGAZINE

[CATEGORY]

CREATIVE DIRECTION

 

[TYPE]

FASHION & BEAUTY

[DESCRIPTION]

PHOTOGRAPHER. ENANEI / CREATIVE DIRECTOR. ALICE PESENTI / STYLIST. ISABEL GREECE / MUAH. MIQUEL CRISTOBAL / MODELS. TAO QUAN . IRINA NIKOLAEVA 

[PROJECT]

CIUDAD DE POZUELO

 

[CLIENT]

AYUNTAMIENTO DE POZUELO

[CATEGORY]

VISUAL IDENTITY & CAMPAIGN

 

[TYPE]

CIVIC & PUBLIC

[DESCRIPTION]

POZUELO CITY COUNCIL WAS LOOKING FOR AN IDENTITY THAT REPRESENTED ALL ITS CITIZENS, A MODERN AND SIMPLE COMMUNICATION FOR EVERYONE. THIS VISUAL LANGUAGE HAD THE MISSION OF ADAPTING TO THE DIFFERENT AREAS OF WORK, WHICH WE ACHIEVED WITH A WIDE COLOUR CODING AND A GREAT VARIETY OF APPLICATIONS.

creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda publicidad
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda publicidad
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda publicidad
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda publicidad
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda publicidad
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda publicidad
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda publicidad
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda publicidad
creative direction fashion photography editorial campaign art direction madrid milano direccion artistica direccion creativa campana direccion de arte fotografia moda publicidad

[PROJECT]

CHECKMATED

 

[CLIENT]

EL CORTE INGLÉS LUXE

[CATEGORY]

CREATIVE DIRECTION

 

[TYPE]

FASHION & BEAUTY

[DESCRIPTION]

PHOTOGRAPHER. ENANEI / ART DIRECTOR. ALICE PESENTI / STYLIST. ISABEL GREECE / MUAH. MARINA ALEJANDRE / VIDEOGRAPHER. DIEGO MEIJIDO . CRISTINA GALAN / MODELS. JUNKAI QI . CLAUDIO CIOCIRLAN / AGENCY. NOHO

[PROJECT]

FAHRENHEITMADRID.COM

 

[CLIENT]

FAHRENHEIT MADRID

[CATEGORY]

WEB DESIGN

 

[TYPE]

ARTS & CULTURE

[DESCRIPTION]

WEB DESIGN FOR FAHRENHEIT MADRID, A GALLERY THAT AIMS TO PROMOTE EMERGING ART FROM NEW YORK AND TO BRING ART CLOSER TO YOUNG PEOPLE. THE NAMING FAHRENHEIT REFERS TO THE BOILING POINT, THE HOTTEST THING IN MADRID.

Alice Pesenti, Art direction, graphic design

[PROJECT]

SUBCULTURCIDE

 

[CLIENT]

SUBCULTURCIDE

[CATEGORY]

EDITORIAL DESIGN

 

[TYPE]

ARTS & CULTURE

[DESCRIPTION]

SUBCULTURCIDE IS A REFLECTION OF A NEW GENERATION THAT EXPANDS ITSELF THROUGH THE URBAN SUBCULTURES OF MADRID IN THE 2010S. THROUGH THE CAMERAS OF SEVERAL PHOTOGRAPHERS WE INTEND TO BE A MIRROR OF THE CURRENT YOUTH.